We work with teams across the US and Europe that are serious about how they go to market. And want a partner who can deliver.
Most B2B software companies have a product story. Few have one that lands. We help you find the version that resonates with the buyers who need your solution.
A plan that connects your product to the right buyers at the right moment. Using channels, sequencing, and messaging consistent with how your market actually works.
Your sales team is only as strong as the narrative they carry. We build the tools, decks, and battle cards that help them run better conversations and close more deals.
We audit your marketing. We find out what you're doing, what's working and what's missing. Those are the foundations to a solid marketing work.
We sharpen your positioning, refine your narrative, and map the go-to-market approach that fits your stage and goals.
We help you execute across sales and marketing touchpoints — so the strategy doesn't stay in a document.
We track what is working, surface what is not, and adjust. Markets shift. Your GTM should too.
Flippancy Aside is a boutique marketing consultancy for B2B software companies. We work with teams across the US and Europe that are serious about how they go to market — and want a partner who thinks the same way.
We keep our client list small on purpose. It means the work gets the attention it deserves, and the people doing the work are the people you talk to.
No junior teams handed a brief. No decks for the sake of decks.
15+ years in B2B SaaS marketing across US and European markets. AI-native marketer. Equally comfortable as a strategic lead or hands-on contributor.
10+ years in marketing for American tech companies. All things software. If you need it, Arizona has done it.
Tell us where you are and what you are trying to solve. We will take it from there.
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